Key Questions to Ask Your Real Estate Agent

Whether you're buying or selling short-term rental properties, Florida Property Group is your trusted partner. With extensive experience in the Florida Property market, we provide expert guidance every step of the way—from selecting the right property to closing the most rewarding deal. Allow us to help you achieve your investment goals and bring your vision to life.

Investing in short-term rentals (STRs) requires a deep understanding of local markets, regulations, and buyer behavior. Choosing the right agent is critical to ensuring a smooth process and achieving your investment goals. Here’s a breakdown of the questions to ask, and why they’re important:

Questions to ask if you're the Buyer

1. Are you a REALTOR®?
   Not all real estate agents are REALTORS®. A REALTOR® is bound by a Code of Ethics that emphasizes putting the client's interests first. For investors, this means you’ll work with someone committed to professional integrity and a higher standard of service, critical when navigating competitive STR markets.
2. What services do you provide?
   Beyond showing properties, agents can analyze market trends, negotiate on your behalf, and even connect you with professionals like contractors or property managers. STR investors need these additional insights to evaluate cash flow potential, property condition, and compliance with local STR laws.
3. Do you understand the STR market?
   STRs operate differently than long-term rentals or primary residences. Your agent must understand factors like location desirability, STR zoning laws, and popular amenities that appeal to guests. This expertise can help you avoid regulatory pitfalls and identify properties with high occupancy potential.
4. How do you find suitable properties?
   Agents may use MLS listings, off-market opportunities, or advanced technology like predictive analytics. STR buyers need agents who can filter properties based on specific investment metrics such as cap rates, nightly rates, or proximity to tourist attractions.
5. What’s included in our agreement?
   A written agreement outlines the agent’s role, responsibilities, and compensation. STR buyers often need agents willing to collaborate on niche goals, so understanding their commitment ensures you’re both aligned.
6. Do you have references?
   Speaking with previous clients—especially other STR investors—can provide assurance that the agent has successfully handled similar transactions. Past experience in identifying properties that maximize ROI (Return on Investment) is invaluable.

1. What’s your pricing strategy?
   The right price can attract competitive offers without undervaluing the property. For STR properties, agents should factor in unique selling points like existing bookings, guest reviews, or well-designed spaces that may justify premium pricing.
2. How will you market my property?
   STR properties require tailored marketing approaches. Agents should showcase features that appeal to other investors or end-users, such as occupancy rates, income history, or potential for renovations to boost revenue. Discuss platforms like MLS, professional photography, and social media campaigns.
3. How do I prepare my property for sale?
   An STR property’s appeal lies in its readiness to generate income. An experienced agent may suggest staging the property to resemble a well-reviewed STR listing or completing minor upgrades like adding energy-efficient appliances to attract buyers.
4. How do you evaluate buyers?
   Not every buyer is financially prepared to close on a property. Agents should have a process for vetting potential buyers, such as requiring pre-approval letters or assessing their track record with similar investments. This minimizes wasted time during negotiations.
5. What’s included in our listing agreement?
   The listing agreement defines the scope of work and how the agent will represent your interests. For STR sellers, it’s crucial to clarify how the agent will leverage the property’s rental history or other assets in marketing.

Questions for Both Buyers and Sellers

1. Do you have local expertise?
   STR profitability hinges on location. Agents must understand hyper-local details like tourist demand, seasonal trends, and upcoming developments that could affect property values or STR performance.
2. What are your negotiation strategies?
   Whether you’re buying or selling, an agent’s ability to negotiate can significantly impact your financial outcome. STR-specific negotiations might include furniture as part of the sale, transfer of guest bookings, or handling local tax incentives.
3. Can you provide references?
   Success leaves clues. By speaking with other clients who have bought or sold STR properties, you can assess the agent’s expertise, professionalism, and results in navigating this niche market.

Why This Matters for STR Investors

Investing in or selling STR properties involves complexities like zoning laws, guest expectations, and cash flow management. By asking the right questions, you can ensure your agent is not just a generalist but a true partner who understands your investment goals and helps you maximize returns.ns.